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Air Straps is committed to providing the highest standard of customer service in accordance with the most up to date laws regarding data usage and privacy.


Please find details of our privacy policy, including use of cookies, listed below. If you require any further information, please contact us using the details listed at the bottom of this page.


Thank you.


What type of information do you collect?

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.


How do you collect information?

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.


Why do you collect such personal information?

We collect such Non-personal and Personal Information for the following purposes:

  1. To provide and operate the Services;

  2. To provide our Users with ongoing customer assistance and technical support;

  3. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

  5. To comply with any applicable laws and regulations.


How do you store, use, share and disclose your site visitors' personal information?

Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


How do you communicate with your site visitors?

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.


How do you use cookies and other tracking tools?


We have listed below the various means which cookies are utilised with

  • Shopping Cart

When you add multiple items to your cart, a cookie is used to remember all the items that are in your cart. This cookie is stored for a short period of time, in case you want to return to our site later that day to complete your purchase(s).

  • Recommendations

A cookie is used to recommend a range of products that might be relevant to your interests, based on the content you've viewed on our site.

  • Customer Login

When you log in to our website, we set a cookie that keeps you logged on, so you can check out from our website without having to enter your password more than once. This cookie is short-term and will be remembered for around 24 hours.

  • Payment Providers

If you wish to pay using Paypal or Instant Finance, cookies are required to retain your order details when you leave the Air Straps website, to process your payment on Paypal or our Instant Finance provider.

  • Analytics

We use cloud-based services called Google Analytics and IBM Tealeaf to provide insight into how customers use our website. For example, we can see what the most visited products are, identify website technical issues, or find out if anyone read our latest blog! The information includes behavioural data like pages users viewed, buttons/links that users clicked, and key actions that users take throughout the online browsing and ordering process. We use this information to improve our customer experience, like showing you our most popular gear, improving the speed of the website and providing content you want to read.

Please Note: These cookies store no personal information about you and your personal browsing activity is anonymised, so users cannot be monitored individually. Analytics cookies can be stored for up to 30 days. This allows us to see how many users have returned to the site after an initial visit.

  • Facebook Modules

The embedded Facebook comments and Facebook Like buttons use cookies, set by Facebook, to determine whether you are currently logged into Facebook or not. These cookies are not used to collect data. We do not have access to this cookie data. Both of these services are hosted by Facebook on The above also applies to Instagram and other Facebook owned operations.

We also use Facebook Pixel. This involves a cookie which allows us serve adverts based on your browsing and purchasing behaviour on Your personal data is not shared in anyway, and the information is anonymised, so we cannot track your individual behaviour.

  • Bing and Google Shopping Cookies

When you perform a search on Bing and/or Google, you are eligible to see product shopping ads. Should you click a product advert from a search engine, including image search, they will store a cookie on your machine. This helps us understand how many people saw or clicked an advert from Air Straps.

  • Location

In accordance with our Location service (Collection of Information Point 11) your location (Country and Continent) are stored as a Cookie. This allows us to display improved delivery information around the site.

How do I manage my cookies?

  • We recommend that you allow websites to set cookies. We cannot guarantee that you will be able to navigate if you disallow cookies.

  • Most internet browsers accept cookies automatically, but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer.

For more information on cookies, we recommend visiting


How can your site visitors withdraw their consent?

If you don’t want us to process your data anymore, please contact us at


Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 


Contact Details


Air Straps

93 Totnes Road, Paignton, Devon



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